Job Description

Job Description

About Davids Health Sciences

Davids Health Sciences is a rapidly growing premium oral care company and the recognized leader in nano-hydroxyapatite (nHa) formulations - the science-backed fluoride alternative. Since launching in 2015, we've built a premium distribution network including Whole Foods, Albertsons, Anthropologie, Goop, Free People, and thousands of natural grocers and zero-waste boutiques.

Our signature toothpaste is renowned for impeccable performance and best-in-class eco-friendly ingredients. We're entering an accelerated growth phase with plans to expand our full suite of oral care products while significantly scaling our multi-channel presence.

THE OPPORTUNITY

Davids Health Sciences seeks a VP of Marketing to lead our multi-channel growth strategy during a critical growth phase. This role requires proven experience building high-performing marketing programs across e-commerce, Amazon, and retail channels while maintaining premium brand positioning. In addition, this position requires deep expertise in brand strategy, creative management, media, retail marketing, community-driven marketing, digital performance marketing, and organic social and influencer marketing.

This customer-obsessed leader thrives in an entrepreneurial environment and has a bias for growth and action. He/She reports directly to the CEO and Founder Eric Buss. We're looking for an extraordinary marketing leader who can hit the ground running and bring strategic thinking, positivity, and analytical rigor to the pursuit of our mission and drive.

Key Challenge: Balance rapid growth with premium positioning

Key Opportunity : Lead marketing for category-disrupting nHa technology in expanding premium oral care market

CORE RESPONSIBILITIES

Strategic Planning & Execution

•\tMulti-Channel Growth: Drive top-of-funnel awareness, demand generation, and revenue growth across Amazon, retail, and DTC channels

•\tDTC P&L Management: Full responsibility for direct-to-consumer channel, focusing on acquisition, conversion, and customer lifetime value

•\tDevelop integrated annual marketing plan aligned with company growth targets

•\tChannel Davids brand strategy into cohesive creative campaigns that create "brand heat" and drive conversion

•\tExpert storytelling to drive awareness for Davids brand across all marketing channels and touchpoints

•\tIdentify and execute new marketing opportunities delivering significant revenue impact

•\tBuild strategic partnerships that enhance credibility and expand market reach

Channel Management & Execution

•\tRetail: Develop marketing programs that drive POS conversion and support buyer relationships

•\tDTC: Complete ownership of website UX, conversion optimization, retention programs, and subscription growth

•\tDigital: Performance marketing across paid social, Google, programmatic, and emerging channels with full agency resource

•\tAmazon: Channel optimization, agency support and top-of-funnel marketing

•\tBrand Leadership: Position Davids as the premium nHa alternative, educating consumers on health benefits vs traditional fluoride

•\tEstablish and deliver against clear ROI metrics across all marketing investments

Brand & Marketing Leadership

•\tManage creative briefing, development, and go-to-market execution

•\tPartner with Creative Director on brand storytelling that differentiates Davids in the competitive landscape

•\tDrive customer retention through loyalty programs, community building and innovative marketing strategies

•\tOversee comprehensive demand generation programs that build brand awareness and drive qualified leads

Team & Operations

•\tBuild and lead high-performing marketing team including current Senior Marketing Manager, working closely with Brand Director and Content Manager

•\tEnsure excellent execution across all marketing departments and agencies through strong project management and accountability systems

•\tManage strategic agency relationships for paid advertising, Amazon optimization, and lifecycle marketing

•\tPartner with Sales Director on integrated retail strategies and VP Operations on capacity and demand planning

•\tEstablish KPI frameworks and reporting systems for campaign performance

REQUIRED QUALIFICATIONS

Experience

•\t10+ years marketing leadership in high-growth CPG companies

•\tProven track record growing DTC, Amazon, and retail channels in an entrepreneurial environment

•\tExperience scaling marketing during rapid growth phases

•\tSuccess managing P&L for digital commerce channels

•\tDemonstrated ability to craft compelling brand narratives and storytelling that drive customer engagement and loyalty

•\tProven experience launching market-changing innovations and breakthrough products in competitive categories

Expertise

•\tDeep knowledge of e-commerce, consumer behavior, and digital marketing best practices with strong analytical skills and experience in performance measurement and optimization

•\tAdvanced understanding of retail marketing, POS conversion drivers, and multi-channel CPG marketing strategies

•\tProven experience educating consumers on complex product benefits (health, wellness, or technical products) and scaling DTC channels while maintaining premium brand positioning

•\tExperience with subscription and retention marketing models combined with expertise in demand generation and top-of-funnel marketing strategies

•\tStrong storytelling aptitude with ability to shape compelling narratives that engage customers and drive conversion and loyalty

•\tExpertise in innovation marketing and introducing disruptive products that challenge established market categories

•\tDemonstrated success with limited resources and high-impact marketing

Leadership

•\tExperience building and managing cross-functional marketing teams

•\tProven ability to work with creative teams and manage agency relationships

•\tStrong project management skills in fast-paced, entrepreneurial environments

•\tNatural collaboration style with C-level executives and cross-functional partners

•\tDemonstrated ability to ensure excellent execution across multiple marketing departments and external agencies

Preferred Qualifications

•\tExperience in health/wellness, natural products, or premium consumer goods

•\tTrack record with subscription/retention and acquisition marketing models

•\tUnderstanding of regulatory requirements in health/wellness product marketing

What Makes This Role Unique

•\tCategory Innovation: Lead marketing for breakthrough nHa technology that's disrupting the premium oral care market

•\tMulti-Channel Complexity: Optimize performance across Amazon, DTC, retail, and emerging channels

•\tPremium Brand Scaling: Maintain luxury positioning while achieving significant growth targets

•\tScientific Marketing: Translate complex health benefits into compelling consumer education

•\tMarket Disruption Opportunity: Shape marketing strategy for a product that challenges decades of fluoride dominance

•\tGrowth Stage Opportunity: Shape marketing strategy during critical company scaling phase

Success Metrics (First 18 Months)

•\tTop-of-Funnel Growth: Significantly increase brand awareness, customer acquisition and demand generation across all channels

•\tDTC Growth: Substantially scale direct-to-consumer revenue and customer acquisition

•\tCustomer Retention: Improve subscription conversion rates and customer lifetime value across channels

•\tRetail Performance: Increase sell-through velocity at key retail partners

•\tBrand Metrics: Establish measurable improvements in brand awareness and customer loyalty

•\tTeam Development: Build marketing capabilities to support continued rapid growth

Timeline & Location

Immediate start preferred to capitalize on 2025 growth momentum. San Diego area preferred, hybrid arrangements considered for exceptional candidates.

Compensation

Competitive executive compensation package including base salary, performance bonus tied to growth metrics, and equity participation in company success.

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