Job Description

Overview Senior Marketing Agency Manager- Direct Channels Join to apply for the Senior Marketing Agency Manager- Direct Channels role at Edward Jones Job Details Base pay range: $99,200.00/yr - $168,900.00/yr This range is provided by Edward Jones. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Job Summary The Senior Marketing Agency Manager is responsible for leading external agencies to create and execute marketing strategies and campaigns that deliver measurable outcomes for the firm, prospects, clients, and branches. This role requires strong business acumen to connect home office and branch marketing programs with business segment, Market Management, and Practice Management objectives. A key focus is overseeing agency-led initiatives across direct email and direct mail channels, ensuring they are strategically aligned with business goals and optimized for performance. The Senior Marketing Agency Manager ensures agency deliverables drive impactful, multi-channel marketing initiatives that support growth and enhance the client and branch experience. The role may support expansion into texting and push notification capabilities to personalize and scale engagement. What You\'ll Do Accountable for millions of dollars of firm budget, partner with external agencies to innovate, develop, and execute marketing strategies and campaigns. Hold agencies accountable for delivering high-quality work, focused on business objectives, within established timelines and budgets. Lead the development and execution of direct email and direct mail campaigns, ensuring they are audience-targeted, data-informed, and integrated with broader marketing efforts. Collaborate with agencies to refine segmentation, personalization, and creative strategies that drive engagement and conversion. Ensure marketing programs are aligned to business segment, practice, and market management objectives. Create program roadmaps with measurable checkpoints, and constantly validate agency deliverables with internal stakeholders. Oversee multi-channel campaigns that drive engagement and deliver results measured in prospect outcomes, client outcomes, and branch capacity and effectiveness. Collaborate with internal EBM teams to ensure seamless integration of agency work with broader EBM efforts. Partner with analytics teams to measure the effectiveness of direct marketing campaigns, leveraging A/B and multivariate testing, predictive analytics, and campaign optimization. Use insights to refine strategies and continuously improve ROI. Build strong relationships with internal stakeholders to ensure alignment on Marketing and Branch objectives. Influence cross-functional teams to support the successful execution of EBM priority workstreams. Leverage external agency expertise to ensure innovation and delivery of best-in-class marketing across direct channels, with an eye toward future capabilities in texting and push notifications. Partner closely with brand, digital, product, compliance, analytics, and agency teams to ensure alignment between creative, regulatory, and performance priorities. Stay informed on industry trends, competitor activities, and emerging marketing technologies. Apply insights to enhance marketing strategies and maintain a competitive edge. Identify opportunities to leverage new tools, platforms, and methodologies - including SMS and push notification technologies - to enhance campaign performance and client experience. Qualifications Bachelor\'s degree in Marketing, Advertising, Business, or a related field 8+ years leading and holding external agencies accountable for Marketing results - preferably within regulated financial services, banking, insurance, or WM Proven ability to successfully manage large budgets and deliver measurable business results Strong familiarity with Marketing agency ways of working, and proven ability to hold the agency accountable for providing the "A" team on our account Familiarity with media planning tools and analytics platforms (e.g., Google Analytics, Tableau) Experience leveraging audience segmentation to deliver personalized omnichannel journeys Strong knowledge of attribution and performance measurement best practices Candidates that live within a commutable distance from Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday. Notes : Current INTERNAL home-based associates: While this role is posted as hybrid, if selected and accepted, you may retain your home-based status. Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work. Benefits Edward Jones\' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits, short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm\'s Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page. Location Tempe, AZ #J-18808-Ljbffr Edward Jones

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