Job Description

Job Description

Job Description

Description:

Position Overview

Under the direction of the Global Brand Art Director, the Digital Designer is responsible for creating visually compelling and engaging digital content for our consumer fitness brands: BowFlex, Schwinn, Horizon and JRNY. You will work closely with the marketing, product, and e-commerce teams to develop a wide range of digital assets that enhance our online presence and drive customer engagement. This is a non-supervisory position.

Responsibilities

Design & Creativity:

• Create and design digital assets, including website graphics, email templates, social media content, online ads, and other promotional materials.

• Develop visual concepts that align with brand guidelines and marketing strategies for BowFlex, Schwinn, Horizon and JRNY.

• Ensure consistency in brand messaging and visual style across all digital platforms.

• Assist with planning and directing photo and video shoots to ensure assets meet brand standards and stakeholder requirements.

Website & E-Commerce Support:

• Design user-friendly web pages and landing pages that optimize the user experience and drive conversions.

• Collaborate with web developers to implement designs and ensure technical feasibility.

• Continuously improve website design based on user feedback and analytics.

Social Media & Content Marketing:

• Produce engaging visuals for social media posts, stories, and campaigns to increase brand awareness and engagement.

• Work with the content team to create infographics, banners, and interactive content that support marketing initiatives.

Email Marketing:

• Design and build email templates that are visually appealing and responsive.

• Ensure emails are compatible across various devices and email clients.

Video & Motion Graphics:

• Create basic animations and video content for digital campaigns.

• Edit and optimize video content for various digital platforms.

Print:

• Design large format print graphics including banners, murals and vehicle wraps.

• Elevate the brand presence at retail through engaging brand experience zones, product packaging, on-product graphics and other merchandising support.

Project Management:

• Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines.

• Coordinate with internal stakeholders to gather requirements and feedback.

Marginal Job Functions:

• Other projects as needed.

Education:

• Bachelor’s degree in graphic design, Digital Media, Visual Arts, or a related field.

Experience:

• Minimum of 3 years of experience in digital design, preferably in the fitness or consumer goods industry.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Experience with web design tools such as Sketch, Figma, or Adobe XD.

• Basic understanding of HTML/CSS is a plus.

• Familiarity with email marketing platforms and best practices.

Other Requirements:

• A strong portfolio showcasing your digital design work, including examples of web design, social media graphics, email campaigns, and video/motion graphics.

• A valid driver’s license is required.

• Domestic travel up to 10%.

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

• Health & Dental Insurance

• Company paid Life Insurance

• 401(k)

• Paid Time Off benefits

• Product discounts

• Wellness programs

EOE/M/W/Vet/Disability

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