Job Description

Assistant Director of Marketing, Athletics

Title: Assistant Director of Marketing, Athletics

VP Area: Athletic Development and Comm.

Department: Athletic External Operations

Work Schedule: Fixed daytime hours MondayFriday

Telework Availability: Oncampus Position

FLSA Status: NonExempt

Employee Classification: Regular fulltime (staff 30+ hours)

Hours per week: 40

Months per year: 12

Job Purpose

Assistant Director of Marketing will be responsible for development and execution of marketing plans. The Assistant Director will work closely with coaches, support staff, and studentathletes to increase awareness, attendance, and ticket sales.

Essential Functions

• 40% - Marketing and Game Presentation
  • Develop and execute marketing plans for assigned sports to drive brand awareness, attendance, and ticket sales.
  • Plan, direct, and evaluate game presentation including scripts, promotions, and recognitions.
  • Work with Creative Services in execution of promotional materials and ingame content.
  • Work with Gonzaga Sports Properties on sponsorship planning and fulfillment.
  • Assist in development and execution of department advertising and promotion plans.
• 35% - Program Management
  • Oversee Gonzaga Athletics marketing programs such as Marketing Internship, mascot, Jr Zag Club, and student rewards.
  • Recruit, train, and supervise Marketing Interns.
  • Recruit, train, and supervise mascots.
  • Coordinate Jr Zag Club memberships to increase memberships and engagement.
  • Manage student rewards program aimed at increasing student attendance and engagement.
• 15% - Creative and Social Media
  • Participate in creation and proliferation of social media strategy for the athletic department.
  • Assist in management of Gonzaga Athletic social media sites.
  • Assist Creative Services in the execution of photo and video shoots.
• 5% - NCAA Compliance
  • Employees must comply with all NCAA rules and regulations, and acknowledge this compliance as part of an evaluation process.
• 5% - Additional Duties as Assigned by the Department

Educational Requirement

Bachelor's Degree or Equivalent Experience

Years of Related Experience Requirement

1 year

In lieu of the educational qualifications, candidates may qualify with equivalent professional experience at a ratio of one year of experience for each year of required education.

Skills & Abilities

• Bachelors Degree or equivalent
• 2 years of marketing and promotions experience
• Excellent written and verbal communication skills
• Excellent public relations and promotional skills
• Strong interpersonal skills; ability to relate and work well with others
• Ability to work evening and weekend hours as needed for various athletic functions and events
• Adobe Creative Suite experience

Preferred Qualifications

• Masters Degree in Business, Sports Administration, Communications, or related field
• Two (2) years of marketing and promotions experience within Athletics
• Division I football or basketball game management experience
• Higher Education experience

Physical & OnCampus Requirements

InOffice Presence - Ability to work onsite in typical office setting and participate in inperson meetings with colleagues: 5 days/week

Pay Range

• Minimum Salary (NonExempt): $24.90
• Midpoint Salary (NonExempt): $31.11
• Maximum Salary (NonExempt): $37.33

Eligible for relocation reimbursement or signing bonus: True

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