Job Description

Job Description

Playfly Sports is looking for a Manager, Database Market and Analytics to join our team at Illinois Athletics.

The Manager will assist with strategy, development, organization, and execution of advertising and digital campaigns to grow Fighting Illini Athletics revenue streams. This position will work as part of the External Engagement Department and work closely with the Marketing & Fan Engagement, Ticket Office, Licensing, I FUND, Strategic Initiatives, Office of Development, Athletics Communication and Premium Seating units.

Responsibilities

• Utilize a nondiscriminatory approach that provides equal opportunity for employment and advancement, embracing and encouraging our employees differences, and championing an environment where every team member feels valued
• Contribute to a championship mindset from staff focused on integrity, individual contribution and accountability, collaboration, and competitive urgency; and
• Serve as a visible, positive ambassador for Playfly Sports, the University of Illinois and Division of Intercollegiate Athletics in all public-facing responsibilities, creating stronger partnerships with our various communities (local, regional, state, campus, and industry-specific)
• Work closely with Associate Athletic Director, Marketing & External Engagement to develop and execute high-performing paid media campaigns, including paid social and SEO/SEM for ticket sales, licensing, marketing and premium seating sales
• Assist with the creation of email marketing to maximize all revenue opportunities, including database segmentation, automation, and personalized lifecycle journeys to engage, retain, and convert fans
• Participate as an active contributor to cohesive and comprehensive communication strategy for all outbound revenue-generating initiatives; including, but not limited to, email, mail, social media, mobile application, and digital advertising campaigns for ticket sales, capital projects, business initiatives, fundraising, multimedia rights, and licensing
• Collaborate in the ideation and strategy of revenue-generating content on websites including e-commerce and ticketing integrations, to ensure a seamless and fan-friendly purchase experience
• Contributes toward strategic direction to enhance mobile application content, user growth, engagement, retention, and acquisition
• Assist with analyzing data streams within the department to develop fan engagement strategies, monitor and analyze performance and to strategic recommendations
• Work collaboratively with Strategic Initiatives, Business Intelligence, Athletics Communication, and Marketing staff on all facets of outbound communication
• Ensure adherence to all Company Policies, including an acute focus on the Diversity, Equity and Inclusion and Discrimination and Harassment policies, engaging with Human Resources as appropriate
• Provide recommendations to Playfly Aspire Group and athletic department on marketing, promotions, sales strategies, and community ticket/ sampling programs etc.

Requirements

• Minimum of 1 year of sports marketing and/or digital advertising.
• Bachelor's degree in Marketing, Sport Administration, Business Administration, Communications, Public Relations, or a closely related field.
• Excellent communication, presentation and listening skills.
• Strong organizational, administrative and time management skills
• Proven problem-solving ability
• Computer proficiency (Microsoft Word, Excel, Outlook)
• Belief that a culture that encourages collaboration, flexibility, equity and fairness that enables individuals to contribute to their full potential, feel valued, and supported is key to success; personally, professionally and for the company
• Knowledge of and compliance with specific NCAA, Big Ten Conference, and institution rules that relate to this position is required.

EEOC & Diversity Statement

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability.

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